Trim excess fat from pork and cut into large pieces to fit in a large Dutch oven
In a small bowl, combine brown sugar, salt, smoked paprika, Wickles Wicked Garlic, chili powder, onion powder, and cumin, then season with black pepper.
Rub all over pork, this can be done the night before to marinate
In a large Dutch oven over medium-high heat, heat oil. Working in batches, add pork and sear on all sides. Spices can burn quickly so don’t let it go for too long!
Pour Coca-Cola around pork and cover with lid
Transfer to preheated oven and cook until pork is beginning to turn tender, about 3 hours. Remove lid and cook until pork is very tender and pulls apart easily with a fork, 1 to 2 hours more
Remove pork from Dutch oven
Shred pork using two forks
Toss shredded meat with about half the barbecue sauce
Serve warm with buns and more barbecue sauce and top with Wickles Wicked Hula